workshop: swot (strengths, weaknesses, opportunities, threats)

To reach a desired level of success every organization must be able to use its strengths and learn from its weaknesses.  This course teaches a comprehensive approach to conducting a full-scale analysis of an organization’s Strengths, Weaknesses, Opportunities and Threats.  Participants will use the entire analysis process, from conducting an environmental scan to using the powerful matrix model TOWS (Threats, Opportunities, Weaknesses, and Strengths), in order to determine ideal organizational strategies.

This course is designed with interesting, applicable and fun examples for an enjoyable learning experience.  Participants receive an online workbook that serves as reinforcement for the future and as a comprehensive template for conducting a SWOT Analysis.

Learning Objectives

  • Understand the role of a SWOT Analysis in strategic planning
  • Comprehend the steps involved in conducting an Environmental Scan
  • Identify internal and external components that are characterized in a SWOT Analysis
  • Evaluate a scenario to determine appropriate strategies to address strengths, weaknesses, opportunities, and threats, using a TOWS Matrix
  • Conduct a personal SWOT Analysis
  • Create strategies to address strengths, weaknesses, opportunities, and threats

Course Content

  • Introduction to SWOT Analysis
  • What is a SWOT Analysis?
  • Introduction to the Model
  • Environmental Scan
  • Facilitating an Environmental Scan
  • Internal vs. External Factors in a SWOT Analysis
  • Knowing Your Competition
  • Evaluating Internal Elements
  • Strengths and Weaknesses; Opportunities and Threats
  • The TOWS Model and Matrix Analysis
  • Creating Strategies
  • Begin Your Own Personal SWOT
  • Exam
Course Length - 2 Days

 

workshop topics

Strategic Planning (Hoshin Kanri)

SWOT Analysis

Product Development (QFD)

Voice of the Customer (VOC)

High Performance Teams

organizational change

Management's top priority is planning and ensuring that everyone is working on key business objectives.  We help organizations in the design and development of strategies for change and continuous improvement.

Working with executive management teams, We facilitate group understanding of the competition, the current environment, and what it will take to become a top performing organization.

We know that change cannot take place unless the organization has a strong strategic focus, listens to their customers and encourages team work.

white papers
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